notas de prensa

notas de prensa
  • Crocs, Inc. Leads Community in Collections for Earthquake Victims

    Footwear company throws doors open to collect and transport necessities to Haiti

    NIWOT, COLORADO - Jan 15, 2010 - In the wake of this week's natural disaster, Crocs, Inc. (NASDAQ: CROX), a leading manufacturer and retailer of casual footwear, announced that it is donating thousands of pairs of CrocsTM shoes to Haitian earthquake victims. Moreover, the Company is opening their doors at its corporate headquarters located in Niwot, Colo. to serve as a community drop-off site for relief items.

    In recent years, Crocs has partnered with Feed The Children, a non-profit organization that provides humanitarian aid to those in need around the world. The two organizations have once again teamed up to collect and transport relief goods to Haiti.

    "Haiti is a country that constantly struggles with poverty and overpopulation," stated John Duerden, President and CEO of Crocs, Inc. "We have provided shoes to communities throughout Haiti for the last several years, yet, the earthquake that rocked Port-Au-Prince this week has left millions without basic necessities. Between our global distribution channels and partnerships, we are able to mobilize quickly in an effort to get vital supplies to this region."

    "Crocs has been a key partner in providing footwear to those in need. In a time when the Haitian people need help the most, it came as no surprise that Crocs once again stepped up," stated Toni Sellars of Feed The Children. "Feed The Children has more than 20 trucks of emergency relief supplies, including a generous donation of CrocsTM shoes, on the way to Haiti, yet much more is needed. We encourage anyone that can help to bring essential relief items to the Crocs corporate offices, or find a drop location in your own community."

    The following essentials are being collected:
    • Non-perishable food items
    • Water
    • Blankets
    • Work gloves for removing rubble
    • Medical supplies including bandages, antiseptics, latex gloves, first aid kits, etc.

    Donations can be dropped at Crocs, Inc., 6328 Monarch Park Place, Niwot, CO 80503. Crocs is not a 501(c) corporation.

    About Crocs, Inc.
    A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As lighthearted as they are lightweight, CrocsTM footwear provides profound comfort and support for any occasion and every season. All CrocsTM branded shoes feature CrosliteTM material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

    CrocsTM products are sold in 125 countries. Every day, millions of CrocsTM shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

    Visit www.crocs.com for additional information.

    About Feed The Children
    Founded in 1979, Feed The Children is consistently ranked as one of the 10 largest international charities in the U.S., based on private, non-government support. Feed The Children is a Christian, international, nonprofit relief organization with headquarters in Oklahoma City, Oklahoma, that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disasters. Since its founding, the organization has reached out to help those in need in the US and in 119 countries around the globe. For more information, please visit www.feedthechildren.org.

  • The Hague, Holland - August 7, 2009 - Robin Akeroyd, Managing Director of Crocs Europe, comments on quarter 2 earnings.

    "We are completely free of bank debt and have $77.5 million in cash and cash equivalents. We are on track with re-structuring activities in Europe necessary due to the economic downturn, a previous high growth spiral and sufferings from parallel imports and knock-offs. Where the focus has been in the past on operations to meet growing demand, we have refocused on product development, customer service, marketing and sales. Our new financial position allows us to invest in these key areas."

    Akeroyd further states: "Though revenue streams in Europe have decreased - this summer Crocs continued to be highly visible throughout Europe. We are encouraged with our sell-through results of our spring/summer 09 collection and by the many Crocs fans that have signed up to become Crocs fan of the year www.crocs.eu/crocsfan. The new collection for next summer has already received strong feedback from our retailers on the various tradeshows throughout Europe. This provides us with continued confidence in the future of our brand. We will focus our core efforts and resources on expanding the relationship with our valued wholesale customer."

    "We have a diverse collection of more than 120 footwear styles such as sandals, boots, heels and wedges and flats worn by over 100 million happy feet worldwide. We are continuing to innovate within our product creation process to further verify that CrocsTM has a sustainable proposition within the global footwear market."

  • Crocs, Inc. reports fiscal 2009 second quarter financial results

    For: Crocs, Inc.

    Company Contact: Jennifer Almquist/Director of Investor Relations
    Tia Mattson/ Media Relations
    (303) 848-7000

    Investor Contact: ICR, Inc.
    Chad Jacobs/Brendon Frey
    (203) 682-8200

    CROCS, INC. REPORTS FISCAL 2009 SECOND QUARTER FINANCIAL RESULTS
    Second Quarter Revenue of $198 Million Exceeds Guidance
    Cash Increases 50% to $78 Million in First Half of 2009
    Announces Full Repayment of Outstanding Credit Facility
    Reduces Inventory 22% Since Year End 2008

     

    NIWOT, COLORADO - August 6, 2009 - Crocs, Inc. (NASDAQ: CROX) today reported financial results for the second quarter ended June 30, 2009.

    Q2 2009 revenue of $197.7 million exceeded Company guidance for the quarter. Revenue in the comparable quarter of 2008 was $222.8 million.

    On a non-GAAP basis, the Company's Q2 2009 net loss after taxes was $5.0 million, or a loss of $0.06 per diluted share, which is better than the range the Company previously provided when it guided to a non-GAAP Q2 2009 loss per diluted share of $0.31 to $0.15. The Company generated non-GAAP income before taxes of $2.6 million in Q2 2009. Non-GAAP Q2 2009 operating results exclude the effects of the following:
    • $34.8 million in impairment and restructuring charges,
    • $16.3 million in additional stock-based compensation expense related to the previously announced Q2 2009 tender offer, and
    • $3.1 million in net charitable donations.
    These were offset by the following favorable impacts:
    • $25.3 million gross margin impact related to sales of product that had been previously impaired and
    • $3.6 million gain from foreign currency exchange rate fluctuations during the second quarter.

    On a GAAP basis, the Company reported a net loss of $30.3 million in the second quarter of 2009 with a diluted loss per share of ($0.36), compared to Q2 2008 net income of $2.1 million, or $0.03 per diluted share.

    Year-over-year second quarter changes in the Company's channel revenue streams were as follows:

    • Retail sales increased 58.9% to $55.3 million;
    • Internet sales increased 24.8% to $17.4 million; and
    • Wholesale sales decreased 28.2% to $125.0 million.

    Changes in the Company's regional revenue streams during the same periods were as follows:

    • Asia increased 30.5% to $80.0 million;
    • Americas decreased 19.4% to $85.5 million; and
    • Europe decreased 41.8% to $32.2 million.

    The Company's second quarter 2009 revenue included $23.7 million in sales of previously impaired footwear. The Company's sales of non-impaired product for Q2 2009 were $174.0 million, which exceeded the Company's guidance of sales between $135.0 million and $160.0 million for second quarter.

    Balance Sheet
    The Company's cash and cash equivalents increased 50% to $77.5 million at June 30, 2009 from $51.7 million as of December 31, 2008. The strong quarter end cash position allowed the Company to completely repay the $17.3 million borrowed under the Company's credit facility as of June 30, 2009 subsequent to the end of the second quarter. The credit facility was extinguished on August 3, 2009, ahead of its September 30, 2009 maturity date. The Company has signed a term sheet with a well-known lender and intends to secure a new asset-backed revolving credit facility by the end of the third quarter.

    Inventory decreased 22% since December 31, 2008 to $111.6 million at June 30, 2009 as the Company continued its efforts to reduce inventory on hand.

    The Company had accounts receivable of $67.0 million as of June 30, 2009 compared to $35.3 million at December 31, 2008 as a result of higher sales in the quarter. Days sales outstanding decreased from 52.3 days for the three months ended June 30, 2008 to 30.9 days for the three months ended June 30, 2009.

    Net capital expenditures in the second quarter of 2009 were $9.7 million compared to $21.3 million the second quarter of 2008.

    Working capital improved to $153.0 million during the quarter, an increase from $145.8 million as of December 31, 2008.

    "Our second quarter performance reflects the tangible business improvements we're continuing to make and underscores the enduring consumer appeal of the Crocs brand," said John Duerden, President and Chief Executive Officer. "Our top-line results were better than expected driven by strong gains in our retail channel, as consumers responded positively to the broad product assortment now available at our Company-operated locations. We continue to gain market share in Asia, where our business has been strong in recent quarters. We strengthened our balance sheet, reducing inventory and repaying all outstanding borrowings under our credit facility. While we are encouraged by our progress, we are clearly not satisfied with these results. We intend to reduce expenses, improve our cash position and making targeted investments in our systems and procedures to serve customers better and to increase productivity."

    Duerden continued, "We've made substantial progress on the disposal of our excess inventory in a responsible manner. Our U.S. distribution facilities have been consolidated down from seven locations to one, enabling us to provide our product to customers more effectively and efficiently. As we continue to streamline our cost base, we expect to reduce our operating losses through the balance of this year and return to profitability next year."

    Guidance
    The Company expects to generate between $150 million and $160 million in revenue during its fiscal third quarter, with a diluted loss per share between $0.14 and $0.06. This guidance excludes the effect of one-time and non-recurring charges.

    Conference Call Information
    A conference call to discuss second quarter fiscal 2009 financial results is scheduled for today (August 6, 2009) at 5:00 PM Eastern Time. A webcast of the call will take place simultaneously and can be accessed by clicking the ‘Investor Relations' link under the Company section on www.crocs.com or at www.earnings.com. To listen to the broadcast, your computer must have Windows Media Player installed. If you do not have Windows Media Player, go to www.earnings.com prior to the call, where you can download the software for free.

    About Crocs, Inc.
    Crocs, Inc. is a designer, manufacturer and retailer of footwear for men, women and children under the CrocsTM brand.

    All CrocsTM brand shoes feature Crocs' proprietary closed-cell resin, CrosliteTM, which represents a substantial innovation in footwear. The CrosliteTM material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make CrocsTM footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.

    CrocsTM shoes are sold in more than 120 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.

    Forward-looking statements

    The matters regarding the future discussed in this news release include "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial crisis; our ability to obtain adequate financing; our significant expansion in recent years; our ability to manage our future growth or decline effectively; changing fashion trends; our defense and the ultimate outcome of a pending class action lawsuit; our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating results; our management and information systems infrastructure; our ability to obtain and protect intellectual property rights; our reliance on third party manufacturing and logistics providers for the production and distribution of products; our limited manufacturing capacity and distribution channels; our reliance on a single source supply for certain raw materials; inherent risks associated with the manufacture, distribution and sale of our products overseas; our reliance on market acceptance of the small number of products we sell; our ability to develop and sell new products; our limited operating history; our ability to accurately forecast consumer demand for our products; our ability to maintain effective internal controls; our ability to attract, assimilate and retain management talent; retail environment; our ability to effectively market and maintain a positive brand image; the effect of competition in our industry; the effect of potential adverse currency exchange rate fluctuations; and other factors described in our annual report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

  • open letter from Robin Akeroyd Managing Director of Crocs Europe


    Response to all media with regard to the Washington Post article 16-07-2009
    18 July 2009

    I am writing in response to all the media that have published new pieces based on the Washington Post article from July 16th 2009. Crocs is a global brand which has constant worldwide media attention. Different media have published the article entitled “Once-Trendy Crocs Could Be on Their Last Legs”. The article painted the picture of Crocs as a product of the economic boom – a one-shoe company – but now is a dead brand. The Washington Post suggests in the article Crocs is going down but this is only an assumption and not based on any new facts.

    “(…) we face challenges resulting from rapid growth”, states John Duerden CEO of Crocs. Crocs has taken certain actions to address the challenges it faces (not unique to Crocs in the current economic situation), including a new executive team in both US and Europe, completing the necessary restructuring activities that have started last year and paying down debt. Per end of quarter one in 2009, Crocs has decreased its borrowing by 12% to $19.8 million. The cash and cash equivalents at the end of quarter one 2009 is $50.9 million. Crocs also successfully reduced the inventory position by over 50% over the last year looking at quarter one 2009 results. I am confident that through focused internal efforts as well as deeper working relations with our vast retail base, Crocs will continue to prove that it represents a sustainable proposition within the footwear market.

    I would like to highlight that the Crocs brand is sold today in more then 120 countries. We have over 100 million happy feet that are testament to the benefits that Crocs has brought to the global footwear market. We have 120 different styles of sandals, boots, heels, wedges and flats. You can review for yourself on our website www.crocs.eu. Crocs is here to stay and has continually invested in product development which has generated constant demand.

    Crocs will continue to innovate with its unique Croslite™ technology and continue to drive the comfort moulded footwear category to produce durable and affordable shoes in a wide variety of styles for men, women and children. This is a good business to be in at a time when families are watching their budgets.

    I am confident in the future of our company and appreciate the support of our many loyal customers, retailers, investors and employees around the world.

    Robin Akeroyd
    Managing Director
    Crocs Europe
  • For men with cold feet! Crocs introduce the cosy (but manly) Ambler

    The latest Crocs winter 2008 footwear for men is the Ambler. Giving men’s feet ultra warmth and comfort without comprising on style.

    The Ambler is a masculine and tough looking boot for men. Ideal for autumn and winter the Ambler will keep feet warm and protected in chilly conditions with its wonderfully soft synthetic fuzz lining. Okay so you may not want people to know you have fur lined boot, but that is the attraction of the Ambler as the fuzz is subtly hidden in the inside the trendy boot. Complete with a fully weatherproofed rubber outsole the Ambler features a leather and suede upper and is available in Black, Brown and Khaki. The Mammoth looks like the Crocs’ original Cayman but without a heel strap and features a great woolly coat! Ideal for cosy days in or chilly days out it looks the same as the Cayman but with closed side ventilation holes to retain heat and keep the rain out. The shoe also features a soft fuzz insert to make feet feel snug and warm at all times. Still made using the traditional Croslite material the Mammoth will be constantly comfortable- simply slip them on and feel at ease.


  • Crocs Europe announces new subsidiary in Russia

    CrocsTM come to Moscow

    Moscow, August 4, 2008 - Today, Crocs Europe is proud to announce the new Russian subsidiary in Moscow. This is the first step towards Crocs expansion into Russia. The new subsidiary of Crocs Europe: Crocs CIS LLC is based in the recently opened new office, in the heart of Moscow.

    Commenting on the expansion in Russia, Dick Wijsman Managing Director of Crocs Europe, says: "This is a great day for us. It is a highlight for Crocs' expansion into Russia, one of the world's most important markets of the future. This expansion will benefit consumers in Russia and I am sure this will make a difference to the Russian footwear market."